Introduction
A key part of digital marketing is video. Videos can be used to help inform people about your products, short videos can be made to appeal to a new audience and teachers can make videos to help aid the learning process. Many online platforms have features to help those who may not be too techy with creating videos. Choosing the correct one can be tricky as the tools can offer many different features, costs and editing tools. This can be used to highlight the benefits and drawbacks of different platforms. Knowing where to find accurate recommendations can help you find a free online video maker that can fit around your creative goals and budget.
Find Independent Technology Review Websites
When comparing video creating platforms, you can look at technology review websites. These will often have detailed articles which can help you decide. Many will have a few comparisons between a couple of the tools. Articles with screenshots and examples of the software will be more useful.
Look at Customer Expectations
Customer feedback can help you see any issues that may occur whilst using the software, which you may not know from the companies description. When looking at reviews don’t just look at the best/worst reviews. Look at a few and note any similarities. If many people are complaining about the confusing navigation or unexpected subscription limits then this needs to be considered. Something such as a social media app may not be suitable for a professional team.
Watch Video Tutorials for this unit
Whilst reading reviews can be useful, sometimes it can be difficult to see the details. Look for tutorials that show full projects. This can help you see if there are any unnecessary steps to complete something, or if there are any steps that can be completed faster.
Look at Free Plans before paying
Many video creation platforms have free plans. This allows customers to try out the basics of the website before signing up. Student, free and small business/freelancer plans are all very useful for those on a smaller budget. However, some features may not be free. Some platforms may have a limit on how long your video can be, how high quality your exports can be, how many templates you can use, how much storage. Choose the one that suits your needs rather than the number of features.
Use Community Forums
You can ask questions, give suggestions and talk about any issues you have whilst creating on discussion forums and creator communities. They may contain useful information that wouldn’t be mentioned in formal reviews. Users may talk about how easy it is to upload large files, how reliable the editing features are and how easy it is to cancel your subscription. For example if you are a YouTube creator, you may want advanced audio features but if you are a small business owner you may care more about ready made templates and fast exports. When reading through forum discussions consider the context of the suggestions.
Examine Pricing and Feature Comparison Articles
A comparison article can help save time by presenting many of the video tools required in one place. Business users may be interested in commercial usage rights plus team access. An easy interface and pre designed templates can help new users. Features like collaboration tools, brand kits and a shared library of projects may be important for marketing teams to consider. Ask your readers about any subscription plans and pricing. Some articles don’t mention any renewal or annual charges. A good comparison will mention both pros and cons. If the article doesn’t mention any differences and just says they’re all great, this could be a biased article.
Review Official Documents and Support Centres
One of the most reliable sources of information will be a document. This can be helpful to know if the product you were considering buying would be affected by the review. There are tutorials available showing you how to use these features. Whilst documents can be helpful, they may not be entirely unbiased about how the product will feel to use.
Test out the Video Tools
Test the editing tools, templates, audio tools, exporting tools and quality. Before upgrading to a paid online video maker try one of the free options to ensure there are no hidden features.
Video Tool Checklist
A checklist can help organise your research and ensure you don’t fall for marketing hype.
Consider the following when reviewing:
- Is it easy to navigate?
- Do they have the right editing tools?
- Is there a template/media asset to suit your needs?
- Are there any useful exporting tools on the free plan?
- Can you use the videos for commercial use?
- Are there any helpful tutorials and customer support?
- Are there consistent customer reviews/reports?
- Are there finished projects that are easy to download and manage?
Conclusion
To find genuine reviews and comparisons you can’t rely on a few product reviews. All independent tech websites, customer reviews, video guides, forums and official documents can give you different pieces of helpful information. The best decisions will come from using more than one source. Ensure you check how much it costs to read, look for any limitations with the free plan, look at any sponsorship and try out any potential platforms with real projects. By knowing your own creative requirements and using the same criteria for all video makers it’ll be easier to identify the free option that will suit your needs.
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